Case study
EI Podcast Berlin — a vertical channel from zero
The podcast had long-form episodes and no short-form presence. I built the vertical layer around it: a shooting setup that captures 9:16 natively, a clip taxonomy (Q&A, hot take, behind-the-scenes), and an edit language — burned-in subtitles, tight jump cuts, a hook line on frame one.
Three formats carry the channel: street Q&As shot around Berlin, cutdowns from the studio recordings, and episode/guest announcements. The best of them — 17.1K views on a street Q&A — set the retention benchmark every later clip is edited against, and the grid now totals 48K+ organic views with no paid support.
- Format & series design
- On-set direction + camera
- Edit, subtitles, sound
- Posting cadence & analytics





